Applying our knowledge and strategy around SEO, we managed to bring Websupplies.gr to the first page in SEO for all the targeted keywords, such as printers, computer monitors, printer inks, inks, toner, compatible toner.
The results were that Websupplies.gr achieved the top position in the organic search results for the targeted keywords.
Our work was carried out in the following sectors:
- Strategic planning to identify the most searched target keywords that were relevant to Websupplies.gr.
- Content writing for the targeted pages, for example, pages with printers with original texts exceeding 1500 words.
- Guiding RDC Informatics, which had built the website, to correct the technical errors of the website constructed on the nopCommerce platform, a Russian-origin platform that was not SEO-friendly according to the principles of American Google.
- Content writing to improve titles and meta descriptions on category pages to make them more compelling.
- Promotion of SEO through authority-building mechanisms.
- Weekly monitoring of SEO structure to identify any technical errors. For example, when a manufacturer’s error caused the loss and homogenization of all titles, resulting in dozens of duplicate titles. Prompt intervention corrected the issue and resolved the immediate drop we were facing.
The results obtained from the SEO service for Websupplies.gr were as follows:
Printers: 1st page – Position 2 – 6/2/2020
Computer monitors: 1st page – Position 2 – 11/1/2019
Printer inks: 1st page – Position 3 – 9/2/2020
Inks: 1st page – Position 2 – 5/12/2020
Toner: 1st page – Position 3 – 10/2/2020
Competition in SEO
We faced strong competition in SEO from large sites with substantial budgets such as plaisio.gr, kotsovolos.gr, eshop.gr, public.gr, you.gr, eurosupplies.com.gr, germanos.gr, as well as platforms like skroutz.gr and bestprice.gr.
The successful SEO service became a powerful sales channel for Websupplies.gr, increasing its visibility and strengthening the brand. It positioned Websupplies.gr ahead of well-established brands with extensive store networks.
