The client created a new business by opening a series of tutoring centres throughout Athens. The new website they created with another company at the end of August did not have the expected traffic, so they decided to invest in Google Ads, so as to attract new customers.
Leader Online made basic adjustments to the website, using the experience from designing websites, in order to increase the traffic of customers from the Google search engine (SEO); at the same time, we created a targeted campaign on specific keywords.
Advertising in Google Ads was a new advertising channel for the client, thus they decided to initially invest the amount of €150 / month, in a market where the competitors invest at least €350 – €850 / month.
After configuring the site’s architecture and content for the keywords that interest the client, we organised and designed the Google Ads campaign.
The competition in this sector is particularly intense, and this is the reason why we had to carefully manage the investing amount of €150, by avoiding wasting even 1 euro.
By creating highly targeted campaigns for the client’s keywords, we were able to outperform the competition in terms of both position and search engine exposure.
Our client’s advertisement in Google Ads appeared in 60% of relevant search engine searches, with an average ad position of 2.4, reaching the top of the list.
The results were also spectacular in terms of registrations, as we managed to reach a targeted audience, who registered for the client’s programs, contributing to the fullness of the teaching rooms.
The CTR ranged from 5.94% to 28.57% for targeted keywords, while the ROI reached 346%, making the entrepreneur first double, and then triple the amount they invested in Google Ads, by targeting other keywords and markets.
Learn more about Google Ads advertising and Facebook advertising.
CONTACT:tel. 210 300 3421 / contact@leaderonline.gr
