The Google Ads advertising of the client was under heavy pressure from the competition, resulting in the client struggling to maintain the top position, while the impression shares of the high interest words were decreasing.
Leader Online believes that in order for the Google Ads advertising to have an impact and to bring the desired result, we should be “Leader players” for the words that interest us.
This means that we should consistently have one of the top 3 positions in the ad for the specific words and for all searches.
In order to achieve the specific result, intensive work is needed in all directions in order to reach the corresponding quality indicators. In other words, both ads and landing pages need customisation in order for them to perform as expected, and for the customer to monetise the success of the ads.
For this particular client, we did one of the biggest customisation jobs by testing dozens of landing pages until we achieved the desired result in terms of conversion rate. Since the customer is not an eshop, but instead they provide services, the job was even more difficult as we had to trace the origin of the customers. For this reason, we used special landline numbers as well as separate emails, landing pages and forms of interest.
In parallel with the website customisation work, we created a series of targeted ads that managed to achieve the quality indicators in the absolute (10/10). This way we have ensured that the only factor we will be concerned with is the bid amount. Analysing the competition and its reflexes, we identified the limits, as well as the awakening of each competitor. Knowing precisely the competition, one is able to draw up their own strategy.
Since we had all the data we needed, we launched the new campaigns that were perfectly targeted to each keyword. Having studied every detail, the outcome was already known. The campaign started at the beginning of December and, for over 6 months, it has remained firmly in the first place, with a view rate of over 85%, while showing that no competitor can beat our client.
Learn more about google advertising and Facebook advertising.
CONTACT:tel. 210 300 3421 / contact@leaderonline.gr
