Last September, a small family-owned brand asked us to improve their ranking on the search engine.
The website wasn’t ranking for any competitive keywords, not even on the 3rd page, despite being previously handled by two other SEO companies.
The website had several technical issues that hindered its progress in terms of SEO, acting as obstacles.
We analyzed the strong industry keywords and focused on the one that would yield the best results.
SEO aims for long-term goals and requires a significant amount of time to show its effectiveness. Therefore, we targeted Christmas and the Spring-Summer collection. Thus, we focused on “dresses.”
This is an extremely powerful word with significant competition in an industry where numerous major stores exist.
The client proceeded with Leader Online’s SEO services. We worked intensively, initially addressing technical details, as well as website content and proper networking.
Apart from the major brands in the industry that had more content, more products, better prices, and superior service, we faced another obstacle.
The family-owned store, for two years, struggled financially, which resulted in a limited budget to implement the necessary actions for SEO on additional keywords.
After 3 months, the website positioned itself on the 1st page of Google, ranking 3rd-4th, just in time for the Christmas holidays (when dresses are in high demand), making the website visible.
After 2 months, the website further improved its position, consistently reaching the 1st position on Google.
In addition to the specific powerful keyword, the website ranked on the 1st page for dozens of other related keywords, covering the entire market.
Behind the small family-owned business, in terms of SEO, stand enormous brands such as lynneshop (which previously held the 1st position), toi-moi.com, bershka.com, attrattivo.gr (2nd page), bsbfashion.com (2nd page), vardas.gr (2nd page), raxevsky.com (2nd page), laredoute.gr (2nd page), benetton.com, pullandbear.com, pinkwoman-fashion.com, bsb, and many others.
The conclusion is that Google’s evaluation of a website does not align with its commercial strength. If a website meets all the correct specifications, Google rewards it and places it at the top position. However, this requires time, persistence, technical knowledge, and intense marketing perception.
This case study is the first in a series of case studies we have conducted for powerful keywords in the Greek market, where we have positioned our clients’ websites.
