The client had an old website (4 years old) that did not adhere to the SEO rules that were in place in 2015. Additionally, it was not compatible with mobile devices (iPads and mobile phones), resulting in compatibility issues that led to loss of traffic.
The site had long, disorganized texts with both architectural and content-related errors. As a result, it was not appearing at all on Google for the targeted search. This forced the client to invest significant amounts in Google Ads advertising.
Leader Online provided SEO services and took on the redesign of the client’s website. By implementing the latest techniques for both the architecture and technological infrastructure of the site, we created a new website that was based on the client’s business activities.
Tasks:
The keywords that bring new clients and revenue to our client were found at the top of the list, and the site was created with a focus on these specific keywords.
The texts were optimized, and new pages were created. This transformed a site of only 11 pages into a site with 128 pages. The pages were organized, and proper titles were drafted to guide visitors and facilitate Google’s indexing of the content.
The menu was reorganized to serve the client’s goals. A secondary menu was created to provide additional information that the client wanted to be prominently displayed.
The homepage was redesigned from scratch to highlight the essential elements that should be visible to users within the first few seconds of their visit.
Rich texts were added to the homepage to showcase the client’s advantages, along with videos, photos, and updates on the client’s latest news, illustrating their dynamic and active nature.
The service pages were redesigned both architecturally and in terms of content. In collaboration with the client, after exhaustive meetings, all the texts were rewritten to provide all the necessary information. The texts were enriched with abundant visual material, including photos and videos, to offer a comprehensive picture of the service and its execution.
A dynamic section was created on the client’s new website, where the client publishes their latest activities and articles targeting potential clients’ detailed information needs. This section was incorporated into all the pages, significantly increasing user engagement within the website and providing comprehensive information on the topics of interest.
As part of the website construction, the contact page was also redesigned, and the contact details were placed prominently within the site to ensure there would be no loss of communication with potential clients.
After the completion of the website construction, SEO optimization was performed to ensure compatibility with the Google search engine.
Simultaneously, promotional and optimization actions were taken across various communication channels. Promotion tools and a presence on social media were utilized within the framework of Social Media Marketing.
During the website launch, customization was implemented to prevent user leakage from the old site to the new one. As all the newly created pages replaced the old ones, all the necessary technical parameters were adjusted to inform the search engine and avoid users reaching dead ends through old links.
Results:
Within the first month of the website launch, the changes showed initial positive signs.
The website’s ranking for the targeted keyword improved by 170 positions, reaching the second page with an increase of over 1500%. Three weeks later, the site reached the first page at position 9.6. When two months passed since the website launch, the site reached position 3.9, gaining six additional positions.
Clicks from organic search results on a monthly basis increased by 1,454%, and there was an increase in average time spent on the site. Naturally, the ROI also improved significantly as demand for the specific service increased.
The website reconstruction also improved the rankings for all keywords on the search engine, allowing the client to achieve better organic positions for relevant queries, resulting in higher interest in their services.
CONCLUSION
We managed to improve the image of a website, both for its visitors and the search engine, by redesigning its architecture, technical aspects, and typography.
Through careful consideration in selecting the initial keywords, strategic development of the site, targeted content writing, and adherence to the technical and other rules sought by Google, we achieved the desired outcome.
In other words, we attained more satisfied visitors, leading to an improvement in the site’s ranking and, of course, immediate results (ROI) for our client.
