The most significant digital marketing trends utilized by professionals that set “chameleon” entrepreneurs apart from the competition.
The field of digital marketing is changing rapidly and dynamically every day.
Businesses, deeply immersed in the world of social media and Google Ads, seek to leverage the most modern tools to maximize their influence on the consumer audience.
In other words, we are in an exciting era for brands, as never before has such a large segment of consumers been approachable by businesses, regardless of origin and scale.
If you want your business to outperform the competition, see below the most important digital marketing trends that will help you identify the best opportunities to increase the efficiency of your investment.
Trend #1 | Snack Ads
The extremely popular video advertisements are evolving into much shorter durations.
This trend is gaining more ground as almost 9 out of 10 users abandon the video before the first 10 seconds are played.
To keep the interest of the consumer audience alive, advertisers are starting to create extremely short but dynamic video ads.
Following the logic of “say what you have to say quickly,” the new video ads will be up to 10 seconds long, with clear advertising messages.
Trend #2 | Chatbots
Chatbots are experiencing a period of growth that has intensified since 2019.
Experts estimate that by the end of the decade, 85% of customer interactions will be handled by Chatbots.
Those hesitant to utilize Chatbots for customer service will soon realize their mistake. According to medium.com, 7 out of 10 consumers were satisfied with this method of service.
Trend #3 | Influencers
Social media influencers are among us, and their influence is increasing significantly.
There are many professional influencers whose audience surpasses the population of small countries!
This happens because they develop long-term relationships with their followers, evolve with their audience, and generate more organic support for the advertising they promote.
Trend #4 | Mobile Marketing
Mobile Marketing is already powerful and evolving into a must.
The numbers are decisive (2021 data):
– 4.8 billion people worldwide use mobile phones.
– Users spend 4.2 hours per day on their mobile phones.
– An estimated $51.7 billion will be spent on mobile advertising in the United States by 2025.
– 88% of users searching for a local business on mobile visit it within 24 hours.
With so many people using mobile devices to access the internet, the dramatic progress of Mobile Marketing is expected.
Simos Kosmetatos is a Google Partner PREMIER, SEO Expert & Digital Marketing Strategist.
