The client wanted to create cost-effective advertisements with high profits.
Leader Online took on the task of creating targeted advertisements for the client’s products.
We developed dozens of different campaigns and applied necessary filters to achieve the highest possible targeting.
After 12 months of collaboration, making continuous changes and optimizations to the advertisements and the client’s landing page, we achieved the best ROI for the campaign.
The graph you see is from August 16, 2015. With a daily advertising cost of just €26.11 across three different campaigns, the client managed to generate sales worth €1,536 per day with a conversion cost of only €0.90.
The campaign continued with strong momentum throughout August 2015 and the following months, delivering significant value for the client’s initial investment.
Facebook provides us with a range of qualitative and technical criteria that help us precisely target the audience we want. By combining the platform’s advertising capabilities with our expertise, we are able to achieve high returns at a low cost.
The numbers that interest us are the conversion cost (how much money is needed to make a sale), the total revenue from sales, and of course, the cost per action.
The fashion industry is one of the sectors that performs exceptionally well in Facebook advertising. Clothing, shoes, accessories, and jewelry are some of the products that can be sold with low costs and high returns through Facebook. Of course, experience in handling the platform plays a significant role, as success can be just a click away from failure.
