The client was wasting money by targeting generic and incorrect words in both the search engine and Google‘s display network.
Leader Online organized the campaign and targeted the right words with targeted ads increasing the CTR of the campaign by 184% in just one month while reducing by 80% the budget given by the client from 1400€ to just 268€.
At the same time, the conversion cost, i. e. the amount it cost the customer to sell a product, was reduced by 66%. So while the customer needed 37. 92€ to sell a product, Leader Online dropped this amount to 12. 80€. This increased the customer‘s profit margins on the product and also saved €1,132 in one month.
The client was paying exorbitant amounts in Google Ads that had brought him to his knees and was looking for a solution. In July he had paid 1,400€ and in June 1,248€ while in August when Leader Online took over he paid only 268€ for advertising on Google Ads. And all this in August. By giving less money he achieved more. Let‘s see the results of the campaign on the targeted words that the customer is interested in.
By precisely defining the targeting words and creating ads relevant to the content and the product, Leader Online managed to increase the customer‘s appearance in searches for the words they are interested in. Thus, having a budget reduced by 80% in August, we managed to show the client in 77% of the relevant searches, while in July, the client had spent 1,400€ and had appeared in only 16. 81%. Leader Online achieved a 358% increase in impressions.
At the same time, we increased the CTR of the ads on the relevant keywords of interest to the customer from 3. 55% to 4. 51% (an increase of 27%). At the same time, the percentage at the top of the page increased by 0. 66%. And all this on a budget of just 268€ instead of 1. 400€.
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CONTACT: tel. 210 300 3421 / contact@leaderonline.gr
