Improving the position in SEO, specifically in Google’s organic search results, not only increases website traffic but also leads to a significant increase in sales.
In the example presented in this case study, you will see that within one year, improving the position in the search engine resulted in a dramatic increase in website traffic.
Last August, our client’s website had 2,237 sessions from SEO, meaning the presence of the page in Google’s organic search results (not Google Ads).
One year later, in the same month, the website received 7,017 sessions, representing an increase of approximately 213%.
However, an increase in website traffic would be meaningless if sales did not also increase through this specific channel.
Last August, recorded sales (excluding phone sales) amounted to 5,774 euros. One year later, sales exclusively from SEO reached 18,660 euros, representing a 223% increase.
As you can see from the graph below, the increase in website traffic occurred gradually over the course of a year in “upward phases” and stabilization, as a result of intensive work aimed at optimizing the website according to Google’s rules.
Our client operates in a highly competitive industry, facing listed companies, chain stores, historical businesses, and multinational corporations. However, this does not hinder the rapid increase in market share and revenue.
